#AW16

Wow, just wow!

The response we are getting for our #AW16 collection is overwhelming! On both social media and my inbox people are ecstatic about our monochromatic look. A look captured by the amazing Adrian Abrahams (www.adrianabrahams.com). We have never done a shoot before where the images were captured so quickly and where the end result is so stunning!

For our online store we are doing a catalogue shoot next week with Elijah Semosa (www.seventwocreative.com) It has always been our goal to do a shoot with 'real girls'. With which we mean normal girls like you and me. it is awesome to see professional models like Jite Okotie and Shané Davids wear our clothes and bring them to life in front of the camera. Nothing bad to say about models! But not everyone looks as stunning as they do. 

Not everyone is tall or thin or has a face that could easily be found on the cover of Vogue magazine. But that does not mean you can not also look stunning and feel fabulous wearing Aimmea. Looking like a fashion model does not automatically make you feel awesome about yourself. It helps! I'm sure! But being happy with yourself and wearing pretty clothes does make you feel awesome about who you are! And that is what we are going to show, by doing a shoot with real girls. We love all girls with any size! 

So if you like the idea please check back in about two weeks time and see how we transform our online store with natural beauties! Beauties like you and me!

Aimee

Jite wearing #AW16 Aimmea - Reversible coat,  two coats in one!  

Jite wearing #AW16 Aimmea - Reversible coat,  two coats in one!

 

Shané in our oversized scarf and nude faux leather top with pencil skirt - #AW16

Shané in our oversized scarf and nude faux leather top with pencil skirt - #AW16