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Traveling between France, The Netherlands and South Africa, sourcing fabrics, while getting inspiration for new designs, Em Aimmea (Owner & Designer) can be reached best via email.

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Another successful photoshoot


Another successful photoshoot

Em Aimmea

I had planned a big shoot for June weeks ahead, we needed to cover 30 looks on 3 different models in one day. And on top of that we wanted to shoot some creative shots with a smoke machine in the garden. But we ran out of time... Surprise surprise!

But Janice rocked it that day and nailed every single shot! Rene, my friend and hair- and makeup artist at Ultimate Glamour, who now also models for Aimmea brought his amazing personality to the shoot and made it work like a pro. He became a model for us a few weeks ago when a model didn't turn up for a test shoot and he turned out to be rocking it in front of the camera. 

Anyways, these lovely days shooting with Chris, Daniel (Lionwolf) and Rene make me realize that I have such a close team of creative geniuses and warm hearted good people around me that I sometimes forget it can also be very different. It also means we have been very lucky with so many nice and utter professional models who wanted to work for Aimmea. I am so grateful... you all know exactly who you are!


Because we ran out of time on June 6 we came together again this week to nail the last few looks for Aimmea's lookbook. Daniel and Chris arranged a friend of theirs,  lovely plus size model, to model for us and Rene brought his fabulous self again that day too. I can't wait to see the end result of those fab shots!

I have added a few behind the scenes images I took during both days. Hope you like them!

I will be adding the retouhes to the online store as soon as I receive them. A few are up online already!

Thank you for reading!




Daniel working his magic in the garden


Art director gone landscaper?


I am known for my sneaky #BTS ;)

Some nice tunes are essential!

Can't wait

to see this result!!