It's the end of January, we have a few new designs and we did a small photoshoot last week. I wanted to do things a little different this time, it was on my mind since a long time, so it was rather a test shoot. I have always disliked the retouching that is so common in fashion. Real women do not look as polished as the fashion ads like to make you believe. I admire certain photographers and the art they make, but for my clothing label I wanted to go more raw. More real. No retouching.
I had the best of fun on the day and even more so editing the images the next few days. We converted them to black and white, played a little with light and some images were made blurry or put in a loop. No skin retouching was done, no making models look thinner or taller or more perfect then they already were.
I hope you like the images as much as I do!
As always, thank you for reading!