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Traveling between France, The Netherlands and South Africa, sourcing fabrics, while getting inspiration for new designs, Em Aimmea (Owner & Designer) can be reached best via email.

You can request access to our B2B ordering platform via this link if you are interesting in our Wholesale offers. For any further questions please get in touch with us via email or simply use the form below. Em will get back to you personally.

         

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Blog

New arrivals

Em Aimmea

It's the end of January, we have a few new designs and we did a small photoshoot last week. I wanted to do things a little different this time, it was on my mind since a long time, so it was rather a test shoot. I have always disliked the retouching that is so common in fashion. Real women do not look as polished as the fashion ads like to make you believe. I admire certain photographers and the art they make, but for my clothing label I wanted to go more raw. More real. No retouching.

I had the best of fun on the day and even more so editing the images the next few days. We converted them to black and white, played a little with light and some images were made blurry or put in a loop. No skin retouching was done, no making models look thinner or taller or more perfect then they already were.

I could not have done it without the excellent hair and makeup skills from my friend Rene Ferreira and two lovely models Nastassja Smit and Maxine Botes from dance studio S&C Dance Company

I hope you like the images as much as I do!

As always, thank you for reading!

M.

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