Contact us

Traveling between France, The Netherlands and South Africa, sourcing fabrics, while getting inspiration for new designs, Em Aimmea (Owner & Designer) can be reached best via email.

You can request access to our B2B ordering platform via this link if you are interesting in our Wholesale offers. For any further questions please get in touch with us via email or simply use the form below. Em will get back to you personally.


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Owner & Designer

From awkward tom boy to fashion designer


As long as I can remember, I felt different from everybody else. When my teacher asked me in middle school what I wanted to be when I grew up, I answered, “Happy, I want to be happy when I grow up.” It raised many eyebrows and once again I was labelled as that odd kid.

It wasn’t until many years later,



I used to be a chronic job-hopper. Every few years, I would not only change employers but also change positions. I have been in retail, I was a receptionist, I have been a bartender, I’ve assisted corporate sales, and I was even a technical support engineer at a help desk for a few years. I learn quickly but I also get bored quickly.

And no matter how many times I changed jobs, I was still miserable.

I realized I was never going to find the perfect job working for somebody else. I was never going to be happy working in an office with a set schedule and set work.

Aron’s book made me aware of my flaws, but more importantly, it made me aware of my strengths. Instead of focusing on my weak spots, I started choosing to focus on my capabilities. I realized I needed freedom in what I was doing day-to-day if I was ever going to be happy.

I started thinking about what job I really wanted. I would walk my dog for hours and talk out loud to myself, contemplating what to do to make this perfect life I was imagining. A life that I felt was possible, a life that had to be within my reach.

One day, walking and talking to myself like a crazy person, I remembered how I had always wanted my own company. But the overwhelming world around me at the time made me feel that never would be possible, and I never gave it another thought. I had buried that dream deep down and far away.


When I realized that having my own company was what I truly wanted (really, what I needed), I started making decisions to honor that knowledge. It did not happen overnight, but every day I took a step closer to my destiny.

Fast forward twenty or so years and I’ve done it. I’m running my own fashion design studio called Aimmea. I’m living and working in Africa with my wonderful husband, my two lovely dogs, and my cranky cat.

I have the freedom to do what I want when I want to do it, and I no longer feel trapped in a job I don’t like. I have a wonderful team of creative people who work with me, and every day feels like a blessing. The world does not overwhelm me like it once did, because I get to do what I love.

This new-found freedom is like a cure to everything that used to get me down.

My husband and I are starting a new chapter in our lives. We’re moving to yet another country next month, to start another design studio in Johannesburg. I’m so very much looking forward to the adventures this change will bring!

I could not be more happy!

Are you a highly sensitive person? Take Elaine N. Aron’s free self-test to find out.

Choose a job you love, and you will never have to work a day in your life.  Confucius